BBB National Programs’ Children’s Advertising Review Unit determined video game publisher Outright Games violated CARU’S self-regulatory guidelines and the Children’s Online Privacy Protection Act. CARU found users could change their age an unlimited amount on Outright Games’ Bratz Makeover application, which could reverse intended protections and enable children under age 13 to make in-app purchases, interact with social media and agree to behavioral targeting. The company’s privacy notices were also found to be out of compliance. Outright Games agreed to corrective actions.
CARU finds video game publisher violated COPPA, self-regulatory guidelines
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