In a continued build-out of the IAPP-OneTrust platform of privacy tools, we are releasing today the new IAPP-OneTrust Website Scanning and Cookie Compliance Tool. It is freely available for IAPP members and is as of today available in the sidebar and on the welcome screen if you’re already a user of the IAPP-OneTrust platform, alongside the GDPR/data transfer readiness assessment tool and the PIA automation tool.
People attending the sold-out Data Protection Intensive in London this week will be able to get demonstrations of its abilities on the exhibit floor.
“Privacy professionals can use this to inform them about what cookies they have on their site,” said Richard Beaumont, CIPM, product manager at OneTrust and the developer of the scanning technology while he was a Optanon. “But it’s also part of a governance program. Should we have these still? Should we be removing them?” Organizations can now get quick insight into what’s on their site, which sometimes can be surprising or a stark reminder.
The tool is essentially a robot that simulates a real user browsing the web site via Firefox’s browser.
The tool is essentially a robot that simulates a real user browsing the web site via Firefox’s browser. Then it visits the pages — the default is to go 1,000 pages deep — and sorts out what it finds. “It’s all publicly available data,” Beaumont said. “Really, it’s not that different from Google’s bot coming in and scanning your site.”
You can also target certain subdomains or folders, which enables you to drill down into your site as far as you’d like. It’s also designed to dedupe links, recognize when pages are essentially built on the same template and group them, and avoid replicating the same information if it’s not instructive or useful.
Having created the technology to respond to the ePrivacy Directive, Beaumont noted that it’s “used on thousands of websites and with millions of impressions,” so the technology is well veted and mature. “With the volatility based on the newly drafted ePrivacy Regulation, the aggressive implementation timelines proposed in the regulation, and the potential dramatic fines of 4 percent of global turnover,” he said, “it’s more important than ever that the global privacy community have access to tools to help them prepare and educate their internal teams.”
Click here to find the Website Scanning and Cookie Compliance in the IAPP Resource Center. This is exclusively free for IAPP members. The tool landing page has more information on capabilities, screen shots, and a support email contact if you’re having difficulty accessing or using the tool.
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