Meta plans EU targeted advertising opt-outs

The Wall Street Journal reports Meta intends to offer EU users the option to opt out of data processing practices for targeted advertising. The change will be exclusive to EU Facebook and Instagram users as Meta works to meet a compliance order from Ireland's Data Protection Commission concerning legal bases for data processing under the EU General Data Protection Regulation. The plan allows users to submit an online opt-out form to elect targeted ads based on broad categories of data. Meta will review the opt-out request before honoring a selection. European privacy rights group NOYB, which brought the original case to the DPC, plans to legally challenge Meta's new process. Editor's note: The IAPP's Joe Jones analyzed the enforcement actions in a two-part series.