How adtech DPOs are positioned to protect consumers' privacy and foster innovation

To address the changing business landscape of the digital advertising world, marketing firms should lean on their company's data protection officer to help ensure businesses can maintain access to their customers in a legally-compliant manner, LiveRamp Senior Vice President, General Counsel and Global Chief Data Ethics Officer Amy Lee Stewart, CIPP/US, writes in AdWeek. DPOs, Stewart said, are uniquely positioned to balance both protecting a brands' customers from personal data misuses and fostering an environment that promotes innovation that complies with global privacy regulations.