Reuters reports Snap’s advertising business recovered from the effects of Apple’s App Tracking Transparency framework quicker than anticipated, with a 42% increase in revenue over the prior year and a 50% jump in shares. Pinterest also reported higher-than-anticipated revenues, with a 20% increase in shares, while Facebook owner Meta projected Apple’s changes will cost $10 billion in revenue. Snap Chief Financial Officer Derek Andersen said many of its advertisers implemented new ad measurement tools.