In an interview with Campaign, Google Asia-Pacific Head of Privacy, Regulatory, Crisis and Risk Jessica Martin discussed "a rise in increased awareness" among marketers with advertising technology privacy issues. Martin opined the awareness comes from a developing regulatory landscape, noting effects of Thailand's Personal Data Protection Act, but the overall execution of privacy programs isn't "mature and done." Martin also discussed trends in third-party cookie alternatives, mentioning Google's Topics as "the next stage" of the move toward more privacy-preserving marketing practices.