The U.S. Federal Trade Commission filed a lawsuit against Kochava over alleged sale of geolocation data that can be used to track individuals to sensitive locations. The commission claims the data offers inference points on "visits to reproductive health clinics, places of worship, homeless and domestic violence shelters, and addiction recovery facilities." The FTC said sales and subsequent tracking enables "threats of stigma, stalking, discrimination, job loss, and even physical violence." Editor's note: The IAPP's Cobun Zweifel-Keegan, CIPP/US, CIPM, wrote about Kochava's lawsuit against the FTC investigation that led to the agency's filing.
29 Aug. 2022
FTC sues Kochava over alleged geolocation data sales
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