Facebook announced plans to curtail targeted advertising capabilities to minors in the coming weeks. Targeting categories for children under 18 will be limited to age, gender and location, with Facebook noting advocates indicated young people "may not be well equipped" to make decisions on opting out of targeting. The limitations will apply to Facebook's home website and subsidiaries, including Instagram and Messenger. Additionally, Facebook announced new Instagram users age 16 and under will have their accounts automatically set to "private" when they sign up.