We've all heard ad nauseam the phrase "consent is king" under the GDPR and the ePrivacy Regulation. But one industry for whom that's particularly relevant is ad tech. The model under which the industry has been operating faces a significant shift, particularly given recent surveys indicating consumers are keen to opt out when given the option to under tracking preferences. In this episode of The Privacy Advisor Podcast, PageFair's Johnny Ryan discusses the industry's necessary shift. "When I read the GDPR I had a huge smile," Ryan says. "Because I realized, finally, this was a reward for playing well. If you have any respect for data rights at all, than this regulation backs you up. And if you have had a cavalier attitude … the GDPR shakes that up entirely.” Want to keep up with new episodes? Be sure to subscribe to our feed here.