Tracy Ann Kosa sees a problem here. She sees the privacy profession turning into a compliance-based function, despite its early beginnings in advocacy. "I think we're losing the face of the data subject," she says in this episode of The Privacy Advisor Podcast. She sees the solution to this, at least in part, being that the profession develop a code of ethics that brings together the ideals privacy professionals want to stand for. Doing so, as well as using metrics to evaluate a privacy program's efficacy and making the process more scientific than simply conducting a PIA and calling it a day, is how the privacy profession will evolve to the next level. "These things are interconnected," she says. "The notion of measurement and where we go next."