I’m pretty open-minded when it comes to technology. I can’t help but get a little excited when a new gadget comes out that I can try (i.e., I love my BlackBerry Priv — and not just because of its name). A while ago, a colleague told me she used WhatsApp as her preferred way of sending messages and so that's the way we ended up communicating. I knew that the company got into some hot water a few years ago in Canada, but I figured that the experience must have made them better and, maybe wrongly, I thought that if the OPC had investigated them and the case was resolved, that I should be able to trust them.

Well, I stopped using WhatsApp last week when too many stories were published about what appears to be callous sharing of information with Facebook. Admittedly, I don’t know the exact details of what changed over at WhatsApp, but the point is, I reached my breaking point. I lost that trust.

Is the fact that I had some trust in the company, because they had been investigated, a mis-placed trust? I’d like to know from others about whether or not I was a fool to believe that if they had been investigated and had ostensibly cleared things up that I could feel a sense of safety using that tool.

And, while you contemplate that, there was a bit of actual news this week when we learned that Kellogg Canada was fined $60,000 for sending spam. The CRTC isn't that helpful when it comes to providing any meaningful information about what you can learn from these cases, but we’ve done our best at the nNovation e-marketing blog in case you’re interested.