Happy Black Friday. I wonder if the rest of the planet takes advantage of the retail sales offered by American companies starting today, or is that just one of the perks of being in Canada and that country's largest trading partner? I’ve told myself that I’m going to take advantage this year but do it from the comfort of my home office. With my Amazon Prime, Ebay, and PayPal accounts all ready to go, I vow to avoid the Christmas mall rush and get everything done in a more "civilized" way.
The trade-off, of course, is that I’ll be giving these companies, and myriad retailers and their unknown "third parties" my personal information by doing it this way. Like the average Facebook user, I’m starting to second guess this trade-off, whereas I used to be somewhat comfortable with it. Or maybe complacent.
What has me changing my mind and second guessing my plan to shop online? Maybe the scandalous privacy breach stories are starting to add up. After all, this year has had a fair amount of headline-grabbing stories about how governments and companies are failing at building trust when it comes to being custodians of our personal information. From Cambridge Analytica and Aggregate IQ to Stats Can, there’s no shortage of issues to make you wonder if we’ve got the balance between innovation and privacy right.
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