Yesterday I bought a new pair of pyjamas. And the store employees asked me if I wanted to be part of their frequent buyer club for 20 percent off my next purchase. On the way out of the mall I stopped to get a little snack at the chocolate shop. Same question. And on it went, all day. As I ran about my errands, I must have been asked the same question a dozen times.
None of this is new, of course. What does shock me a bit is the sheer prevalence. Nowadays if you aren't invited to be part of a club, it's the anomaly.
Being in a club used to involve some sense of exclusivity; it's anything but that today. And I'm starting to feel that even being asked the question is a bit invasive.
How do you feel about these memberships and rewards? How many are you a part of? Does your organization have them, and how much does it reap the rewards? Is it worth it?
I have to admit that I belong to a small handful of these things, and there can indeed be a decent tradeoff. But, really, there's no need for anyone to be tracking my pyjamas!
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