Norway's DPA bans behavioral advertising by Instagram, Meta

Norway's data protection authority, Datatilsynet, is placing a three-month ban on surveillance-based behavioral advertising by Facebook and Instagram, effective 4 Aug. The DPA, which said it believes parent company Meta's profiling practices "are illegal," will impose a fine of NOK1 million per day if the company does not comply. The order does not prohibit the operation of Facebook or Instagram in Norway, or behavioral advertising targeted to users who give valid consent.