Advocacy group NOYB sent 560 complaints to companies in 33 countries alleging unlawful deployment of cookie banners under the EU General Data Protection Regulation. NOYB Founder Max Schrems argues the violators do not provide a "simple yes or no option" for cookies but instead "use every trick in the book to manipulate users." The group claims it will send up to 10,000 more complaints by the end of 2021 through its own automated system that detects cookie violations.