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Latin America Dashboard Digest | La Asociación Brasileña de Anunciantes lanza guía informativa sobre la influencia de la IA generativa en la industria publicitaria Related reading: Australia attorney-general discloses Privacy Act reform details

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La Asociación Brasileña de Anunciantes (ABA, por sus siglas) ha lanzado su Guía sobre los impactos de la inteligencia artificial generativa en la publicidad en colaboración con Opice Blum y Bruno Advogados. El documento, disponible desde el 9 de agosto, aborda las tendencias y aplicaciones de la IA generativa en publicidad. Se posiciona como una herramienta esencial para los anunciantes, ofreciendo estrategias para incrementar el compromiso y la relevancia de las campañas. La IA generativa está redefiniendo la industria publicitaria.
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