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Latin America Dashboard Digest | La Asociación Brasileña de Anunciantes lanza guía informativa sobre la influencia de la IA generativa en la industria publicitaria Related reading: Kochava and FTC to potentially settle privacy lawsuit

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La Asociación Brasileña de Anunciantes (ABA, por sus siglas) ha lanzado su Guía sobre los impactos de la inteligencia artificial generativa en la publicidad en colaboración con Opice Blum y Bruno Advogados. El documento, disponible desde el 9 de agosto, aborda las tendencias y aplicaciones de la IA generativa en publicidad. Se posiciona como una herramienta esencial para los anunciantes, ofreciendo estrategias para incrementar el compromiso y la relevancia de las campañas. La IA generativa está redefiniendo la industria publicitaria.
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Kochava and FTC to potentially settle privacy lawsuit
Data broker Kochava and the U.S. Federal Trade Commission requested an extension on pretrial paperwork to "facilitate settlement talks" during its ongoing privacy lawsuit, MediaPost reports. The FTC filed the complaint after alleging Kochava sold sensitive geolocation data without consumers' consent...
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