In a blog post, Salinger Privacy Principal Anna Johnston, CIPP/E, CIPM, FIP, analyzes news that Google is abandoning its latest surveillance-based advertising initiative, Federated Learning of Cohorts, intended to be a replacement for cookies. Johnston said FLoC's replacement, Topics, may not be "much better at preventing privacy harms." Whatever option Google ultimately uses to replace third-party tracking cookies, Johnston said, "there appears little appetite from Google to join its rivals in moving away from surveillance-based online behavioural targeting any time soon."
Google abandons plans for FLoC advertising to replace cookies
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