Less Data, More Control: Can Businesses Grow in a Privacy-first World?

As privacy requirements change, Australian businesses are facing some big questions about how they collect, use and share customer data while still getting marketing results and media performance. With tighter controls on data, changing consent requirements, and growing reliance on data signals from major media and technology platforms, what does this mean for business growth? This session looks at the commercial impact of privacy reform, from changing visibility over marketing performance to questions around data ownership and dependence on Big Tech. Our panelists will discuss how businesses can balance customer trust, privacy obligations and marketing effectiveness, and what they should be doing now to prepare for the next three years.

What you will learn:

• How evolving privacy requirements and reduced access to customer data could affect marketing measurement, performance and business growth.

• How privacy and competition regulation could reshape Big Tech's influence, and why client-owned data and independent measurement matter.

• Practical considerations for improving consent management, data governance and customer trust while preparing for future regulatory changes.

Sponsored by Louder