VIDEO

Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program


Published: 3 Feb. 2022

In this web conference, panelists discuss marketing and growth perspectives on privacy, how to collaborate and discuss privacy with marketing teams, and how to navigate complex advertising and marketing ecosystems. Viewers will get up to speed on techniques that build value while honoring values, and turn their privacy program into a growth engine that builds brand value, optimizes data utilization, and enhances the consumer experience.

Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

View upcoming IAPP web conferences
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This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.

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Contributors:

Stephanie Liu

Senior Privacy Manager, Marketing & Adtech, Microsoft

Jonathan Joseph

Head of Solutions and Marketing, Ketch

Arielle Garcia

VP, Group Partner, Business Operations and Compliance, UM


Tags:

AdtechCustomer trust and expectationsProgram managementStrategy and governanceAdvertising and marketingRetailPrivacy
VIDEO

Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

Published: 3 Feb. 2022


Contributors:

Stephanie Liu

Senior Privacy Manager, Marketing & Adtech, Microsoft

Jonathan Joseph

Head of Solutions and Marketing, Ketch

Arielle Garcia

VP, Group Partner, Business Operations and Compliance, UM


In this web conference, panelists discuss marketing and growth perspectives on privacy, how to collaborate and discuss privacy with marketing teams, and how to navigate complex advertising and marketing ecosystems. Viewers will get up to speed on techniques that build value while honoring values, and turn their privacy program into a growth engine that builds brand value, optimizes data utilization, and enhances the consumer experience.

Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

View upcoming IAPP web conferences
CPE credit badge

This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.

Submit for CPEs

Tags:

AdtechCustomer trust and expectationsProgram managementStrategy and governanceAdvertising and marketingRetailPrivacy

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