VIDEO
Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program
Published: 3 Feb. 2022
In this web conference, panelists discuss marketing and growth perspectives on privacy, how to collaborate and discuss privacy with marketing teams, and how to navigate complex advertising and marketing ecosystems. Viewers will get up to speed on techniques that build value while honoring values, and turn their privacy program into a growth engine that builds brand value, optimizes data utilization, and enhances the consumer experience.
Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.

Contributors:
Stephanie Liu
Senior Privacy Manager, Marketing & Adtech, Microsoft
Jonathan Joseph
Head of Solutions and Marketing, Ketch
Arielle Garcia
VP, Group Partner, Business Operations and Compliance, UM
Tags:
AdtechCustomer trust and expectationsProgram managementStrategy and governanceAdvertising and marketingRetailPrivacy
VIDEO
Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

Published: 3 Feb. 2022
Contributors:
Stephanie Liu
Senior Privacy Manager, Marketing & Adtech, Microsoft
Jonathan Joseph
Head of Solutions and Marketing, Ketch
Arielle Garcia
VP, Group Partner, Business Operations and Compliance, UM
In this web conference, panelists discuss marketing and growth perspectives on privacy, how to collaborate and discuss privacy with marketing teams, and how to navigate complex advertising and marketing ecosystems. Viewers will get up to speed on techniques that build value while honoring values, and turn their privacy program into a growth engine that builds brand value, optimizes data utilization, and enhances the consumer experience.
Marketing and Consumer Experience Perspectives to Enhance Your Privacy Program

This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.
Tags:
AdtechCustomer trust and expectationsProgram managementStrategy and governanceAdvertising and marketingRetailPrivacy
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