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AdTech: A Look Back
This infographic traces how adtech law, policy, litigation and enforcement have grown and evolved in 2023.
Published: February 2024
Contributor:
2023 was a whirlwind year for advertising technology law and policy: landmark decisions spotlighted fundamental questions regarding data collection; artificial intelligence became fortified as a core component of marketing; and empowered citizens demanded more from advertising platforms.
Distilling a year’s worth of some of the most significant global adtech news into a single timeline, this infographic traces how adtech law, policy, litigation and enforcement have grown and evolved in 2023. These developments are all indicators of a fast and consequentially changing regulatory and industry landscape for adtech.
The IAPP published a number of original articles covering adtech in 2023: