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AdTech 2024: A Look Back

This resource traces how adtech law, policy, litigation and enforcement have grown and evolved in 2024.


Last updated: January 2025


Contributors:


A few themes dominated the advertising technology discussion in 2024: the future of cookies, the viability of Meta's proposed pay-or-consent model, the crossover between privacy and antitrust, the children's privacy debate, privacy lawsuits with adtech implications, tech and policy developments, and civil society initiatives.

This resource follows how adtech law, policy, litigation and enforcement played out in 2024, within the context of a dynamic regulatory and industry landscape for adtech. The 2023 edition of this resource can be viewed here.

The IAPP published this article providing further insights on adtech developments in 2024, and additionally hosts an hosts an Adtech topic page, which regularly updates with the latest adtech news and resources.


Directory

AdTech 2024: A Look Back

This section provides a directory of this resource, sorted by category. This resource is also available as an infographic in PDF format here.

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Timeline

AdTech 2024: A Look Back

This section provides a timeline of this resource, sorted by month. This resource is also available as an infographic in PDF format here.

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