A few themes dominated the advertising technology discussion in 2024: the future of cookies, the viability of Meta's proposed pay-or-consent model, the crossover between privacy and antitrust, the children's privacy debate, privacy lawsuits with adtech implications, tech and policy developments, and civil society initiatives.

This resource follows how adtech law, policy, litigation and enforcement played out in 2024, within the context of a dynamic regulatory and industry landscape for adtech. The IAPP additionally published this article providing further insights on adtech developments in 2024.

The 2023 edition of this resource can be viewed here.