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Resource Center / Tools and Trackers / AdTech 2024: A Look Back

 

AdTech 2024: A Look Back

This resource traces how adtech law, policy, litigation and enforcement have grown and evolved in 2024.

Last updated: January 2025

Contributors:

Aly Apacible-Bernardo

View Infographic (PDF)

A few themes dominated the advertising technology discussion in 2024: the future of cookies, the viability of Meta's proposed pay-or-consent model, the crossover between privacy and antitrust, the children's privacy debate, privacy lawsuits with adtech implications, tech and policy developments, and civil society initiatives.

This resource follows how adtech law, policy, litigation and enforcement played out in 2024, within the context of a dynamic regulatory and industry landscape for adtech. The IAPP additionally published this article providing further insights on adtech developments in 2024.

The 2023 edition of this resource can be viewed here.

 

Tags: Big Data, Ethics, Infosecurity, Privacy Business, Privacy Law, Privacy Operations Management, Privacy Research, Westin Research Center
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