Estimations of the value of the digital economy range from nearly 3 trillion dollars to 8 trillion on the high end. Given the already significant size of the digital economy and the anticipation that it will continue to grow at a breakneck pace, it is little wonder that all eyes are now beginning to focus on the one resource without which economic growth would not be possible: data. Survival and growth in the digital economy is and will be a function of how effectively today’s businesses can leverage their data assets to create the kinds of digital goods and services that continue to add value to the world economy.

This article series analyzes the monetizing of personal information, how to address challenges surrounding it, and the tools at your disposal to maximize it.

Series Overview

• On monetizing personal information
• How to address the challenge of monetizing personal data
• Your data monetization toolbox