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On Monetizing Personal Information
This article series analyzes the monetizing of personal information, how to address challenges surrounding it, and the tools at your disposal to maximize it.
Published: November 2017
Contributors:
Estimations of the value of the digital economy range from nearly 3 trillion dollars to 8 trillion on the high end. Given the already significant size of the digital economy and the anticipation that it will continue to grow at a breakneck pace, it is little wonder that all eyes are now beginning to focus on the one resource without which economic growth would not be possible: data. Survival and growth in the digital economy is and will be a function of how effectively today’s businesses can leverage their data assets to create the kinds of digital goods and services that continue to add value to the world economy.
- Part One: On monetizing personal information
- Part Two: How to address the challenge of monetizing personal data
- Part Three: Your data monetization toolbox