Monetizing Personal Information Series

Estimations of the value of the digital economy range from nearly 3 trillion dollars to 8 trillion on the high end. Given the already significant size of the digital economy and the anticipation that it will continue to grow at a breakneck pace, it is little wonder that all eyes are now beginning to focus on the one resource without which economic growth would not be possible: data. Survival and growth in the digital economy is and will be a function of how effectively today’s businesses can leverage their data assets to create the kinds of digital goods and services that continue to add value to the world economy.

This article series analyzes the monetizing of personal information, how to address challenges surrounding it, and the tools at your disposal to maximize it.

Series Overview

On monetizing personal information
This article introduces the concept of data monetization, explains the immense economic value of personal data, and outlines the unique challenges organizations must understand before attempting to extract value from personal information.
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How to address the challenge of monetizing personal data
This article explores key operational steps—such as data discovery and data aggregation—that organizations must undertake to prepare their personal data assets for monetization, addressing the structural and regulatory complexities that make this work challenging.
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Your data monetization toolbox
This article describes the technological tools companies can use to support personal data monetization, contrasting traditional data‑aware and identity‑aware solutions while highlighting why more advanced capabilities are needed to create rich, monetizable datasets.
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