AdExchanger reports on the lack of a standard definition for contextual advertisement targeting within privacy laws and questions around what could be included under the term as technology evolves. While the U.S. Children's Online Privacy Protection Act allows contextual advertising, it is not defined within the regulation. Meanwhile, regulators have turned to potentially outdated industry definitions, such as the U.S. Federal Trade Commission's description of contextual advertising in a 2009 report.
29 Aug. 2023
What constitutes contextual advertising?
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