EU institutions announced a political agreement on the final text for the Digital Services Act. The legislation includes provisions for various prohibitions on targeted advertising, specifically, the targeting of minors and ads based on sensitive personal data. European Commissioner for the Internal Market Thierry Breton said the DSA shows "the time of big online platforms behaving like they are 'too big to care' is coming to an end," while European Commission President Ursula von der Leyen said the regulation "will upgrade the ground-rules for all online services in the EU." The DSA will immediately take force once adopted but applies to platforms 15 months after its entry.