European Parliament's Internal Market and Consumer Protection Committee voted 42-2 in favor of an amended draft Digital Markets Act that includes a ban on targeted advertising. The new text requires companies to "refrain from combining personal data for the purpose of delivering targeted or micro-targeted advertising" while also stressing ad targeting against minors is strictly prohibited. The exception to targeting limits against adults is if there is "clear, explicit, renewed, informed consent" from a user, as defined in the EU General Data Protection Regulation.
24 Nov. 2021
Parliament committee adopts targeted ads ban in DMA
Related stories
Notas de la IAPP América Latina, 3 junio 2025
Los medios de defensa bajo los nuevos marcos de protección de datos personales y transparencia en México
Novedades legislativas en Argentina sobre protección de datos personales e inteligencia artificial
El Reglamento de Seguridad Privada de la Ley N.º 21.659 y la protección de datos personales-en-chile
Europe must drastically adapt enforcement strategy against Big Tech