Comprehending businesses’ role in furthering or detracting from privacy will allow for better processes to be built in new technologies and give individuals’ better control over their data, Cloaked CEO Arjun Bhatnagar writes for Fast Company. He said business leaders should push for better consumer privacy standards by learning the company’s data responsibilities by conducting a privacy audit, make data collection consensual with users “in the form of opt-ins,” schedule routine privacy audits, and "getting buy-in to invest in privacy," which sees a $2.70 return for every dollar spent.