Meta announced its "Why am I seeing this ad?" tool will include information on how machine learning is used to deliver advertisements based on a users' activity, MediaPost reports. Meta Global Policy Director, Monetization Privacy and Fairness, Pedro Pavón, CIPP/US, said examples and illustrations explaining how machine-learning models connect topics to show relevant ads will also be included. The changes reflect input from external privacy experts and policy stakeholders from around the world, he said.