MediaNama reports on the impacts India’s proposed Data Protection Bill is likely to have on the online advertising industry. As proposed, the bill requires specific, informed and clear user consent for personalized advertising, implements potential compliance burdens, restrictions on cross-border data transfers, and more. Miglani Varma & Co. Managing Partner Nikhil Varma said the “gamut of changes” the bill creates “is bound to have tremendous impact on how online advertising has been conducted so far, most importantly the crackdown on profiling and thereby on targeted advertisements.”