IAB Tech Lab's Data Deletion Request Specifications aim to help the advertising industry comply with consumer deletion requests, MediaPost reports. The consumer tool will delete data and stop tracking through a signal and stop the supply chain of data tracking. IAB wants to connect the tool to Consumer Reports' Permission Slip.
IAB Tech Lab advances data deletion request mechanism
Related stories
Notes from the IAPP Europe: It's a GDPR week
Notes from the Asia-Pacific region: More new problems to solve as AI, data march forward
Proposed moratorium on state-level AI regulation heads to US Senate
'We cannot be left behind:' How Canada is balancing AI regulation, innovation
The ethical use of AI in advertising