IAB Europe and several affiliates issued a letter to the European Data Protection Board regarding its potential action on Meta's "pay or OK" subscription model concerning targeted advertising. IAB Europe urged the EDPB to ground any potential decision in existing case law and refuted the notion that such a payment model amounted to compelling EU citizens to pay for data privacy. Editor's note: IAPP Staff Writer Lexie White recapped a LinkedIn Live discussing Meta's proposed "pay or OK" advertising model.