The Interactive Advertising Bureau announced a partnership with Safeguard Privacy to confirm advertisers' compliance with U.S. state privacy laws and regulate practices of vetting advertising technology suppliers, Digiday reports. "What's scary for a lot of advertisers is that they often don't have direct relationships with them (adtech providers), yet the law requires you to do your due diligence on them," SafeGuard Privacy CEO Richy Glassberg said.