The Wall Street Journal reports Google plans to begin moving away from cross-application tracking on Android devices with a full removal expected by 2024. Google Vice President of Product Management, Android Security & Privacy Anthony Chavez said the company is rolling out a Privacy Sandbox for Android with the aim of "introducing new, more private advertising solutions," but current tracking methods will be supported for two years during development. Chavez added solutions will "limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID." Google recently announced it won't move forward with its planned third-party cookie replacement, Federated Learning of Cohorts.
16 Feb. 2022
Google halting cross-app tracking on Android
Related stories
Policy analysis: US House committee seeks moratorium on state AI rules
Compliance technology adoption: Navigating and overcoming challenges
Dufresne announces OPC consultation on potential children's privacy code for Canada
Why privacy technology is failing — and why AI won't fix it
House Commerce Committee floats 10-year moratorium on state-level AI enforcement