Google announced new privacy measures during its I/O 2022 developer conference giving users more control over how their data is used in Google applications and search results, The Verge reports. One of the changes, “My Ad Center,” will enable users to customize the types of advertisements they see according to their interests or opt to see fewer ads on a certain topic. Google also announced users can request certain personal information be removed from search results through a tool accessible on their Google profile page.