Facebook is planning to remove ad-targeting options referring to “sensitive” topics like race, political beliefs or sexual orientation, Reuters reports. Certain targeting categories will no longer be allowed on Facebook’s platforms as of Jan. 19, 2022 and starting early next year the company will give users more controls over ad content. In a blog post, Vice President of Product Marketing Graham Mudd said Facebook seeks to “better match” users’ expectations while addressing feedback “on the importance of preventing advertisers from abusing the targeting options we make available.”