The Wall Street Journal reports the European Commission plans to file an antitrust complaint aimed at breaking up Google's advertising technology business. The complaint will call for Google to sell off some of its adtech tools, some of which are driven by data collection and profiling that help generate targeted advertising. The potential divestitures are reportedly being explored in lieu of behavioral changes that are not likely to bring the competitive changes the commission seeks.
13 June 2023
European Commission to seek Google adtech breakup
Related stories
A view from Brussels: Will the Data Union Strategy finally lead to the European data single market?
Notes from the Asia-Pacific region: OPC releases inquiry report on FRT trial
Markey outlines where US Senate stands with children's online safety
The Coldplay incident: Nobody said it was easy
White House unveils AI Action Plan