Data privacy, protection of personal data when shared with a company, contests, loyalty programs and email marketing are most popular with consumers, Forbes reports. The 2022 Digital Consumer Trends Index from Econsultancy and relationship-marketing platform Cheetah Digital asked more than 5,400 people in six countries their marketing tactics preferences. So-called “creepy” tactics, like location-based and retargeted advertisements, were not popular with consumers, and popular online marketing tactics, including social media ads, banner ads and texts, lagged behind email marketing.
16 March 2022
Data privacy, loyalty programs more popular with consumers than 'creepy' marketing tactics
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