Audio and video artificial intelligence tool Synthesia from ElevenLabs was able to replicate Wall Street Journal technology columnist Joanna Stern's voice. Stern wrote the tool fooled both her family and bank phone login system. She said "For quick sentences, the avatar can be quite convincing. The longer the text, the more her bot nature comes through." Additionally, Stern said the potential for misuse was a real problem, and all users have to do is check a box agreeing they wouldn't use the technology for fraudulent purposes.