Fashion brand Louis Vuitton is facing a class-action lawsuit filed in U.S. District Court for the Southern District of New York by a customer who alleged its “Virtual Try-On” feature violates the Illinois Biometric Information Privacy Act, the Fashion Law reports. The feature is used for eyewear and customers provide an image of their face, which the customer alleged is collected and stored without their knowledge or consent.
14 April 2022
Louis Vuitton sued for alleged Illinois BIPA violation over 'Virtual Try-On' feature
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