Arguably, the most important right the California Consumer Privacy Act provides to California residents is the right to opt out of data sales. “Sale” is defined as “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information to another business or a third party for monetary or other valuable consideration.” Valuable consideration is not defined under the CCPA. Absent guidelines, Lydia de la Torre, CIPP/US, and Sebastiano Rupp, CIPP/US, propose a possible framework to interpret the term in this article for The Privacy Advisor.
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