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Daily Dashboard | Understanding Meta's 'pay or consent' solution Related reading: California privacy: 2022-23 legislative wrap-up




Meta's ad-free subscription model for EU Facebook and Instagram users is stirring the advertising technology space. While the "pay or consent" concept is not uncommon in the EU, data protection questions loom large as EU regulators review Meta's new approach. University of Surrey Associate Professor of Law Mikołaj Barczentewicz unpacks the details of Meta's plan and explores the legal uncertainties it represents for personalized advertising practices across the EU.
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