At a hearing at the U.S. Senate Committee on Commerce, Science, and Transportation June 25, lawmakers aimed to determine what kind of government intervention, if any, is necessary in an age of supercomputing where companies are competing for “optimal engagement” from users, often achieved through user manipulation. At the crux of the matter is algorithmic transparency and the ways sites may be using persuasive tactics, often referred to as “dark patterns,” to influence the way users behave on their sites. IAPP Editor Angelique Carson, CIPP/US, attended the hearing and has the story for The Privacy Advisor.
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