The Advertising Research Foundation’s third annual "Privacy Study" found consumers are more willing to share sensitive data, like Social Security numbers and financial and medical information, if it is used to fight COVID-19, ZDNet reports. One-quarter of the 1,200 Americans surveyed expressed an unwillingness to share information on exposure to an individual with COVID-19. ARF Chief Research Officer Paul Donato said 2018 and 2019 results showed a “general decline in the willingness to share personal information,” which was reversed in 2020.
Full Story