The Wall Street Journal reports small- and medium-sized businesses are voicing concerns over how Apple's App Tracking Transparency framework will affect business models and competition. Facebook previously spoke out on negative effects for businesses stemming from ATT, and now SMEs are becoming equally skeptical. John Merris, CEO of startup retailer Solo Stove, said he is "not in the camp that privacy doesn’t matter" but does question "where is the right place to draw the line? And why is Apple now the decider?"
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