Notice and consent have been foundational principles in privacy and data protection for decades. But do they provide individuals with the ability to make informed decisions as they navigate products and services? Will laws like the California Privacy Rights Act help change how companies design their privacy notices? For Jennifer King, the Privacy and Data Policy Fellow at Stanford Institute for Human-Centered Artificial Intelligence, the notice-and-consent paradigm as it currently stands is a “farce” that needs an overhaul — not just from a legal standpoint, but also from a human-technology interaction perspective. IAPP Editorial Director Jedidiah Bracy, CIPP, chats with King about what's needed for an effective paradigm shift in this space.