Several tax filing sites share user data with Meta via Pixel

A report co-published by The Markup and The Verge found that several tax-filing services, including H&R Block, Tax Act and TaxSlayer, have shared users' financial data with Meta's Facebook. According to the report, data was shared through a code called Meta Pixel and included contact information, filing status, refund totals and dependent's scholarship information. A H&R Block spokesperson said the company evaluates its practices regularly and "will review the information." When The Markup contacted TaxAct, a representative said the company removed Pixel to review its use. A Meta spokesperson referred to the company's rules on sensitive information, saying the system is "designed to filter out potential sensitive data it is able to detect."