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De los cuatro rostros del fraude en el tráfico de internet, en México, hay dos que se destacan: install hijacking y los bots; sin embargo, este último es el que tiene mayor permanencia en el país. Según un estudio hecho por Appsflyer, una plataforma de atribución y análisis de marketing móvil, en enero de 2019 el 44% de los fraudes de tráfico en línea permanecieron como una tendencia constante, por lo menos desde julio de 2018.
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