The CRTC announced this week that cereal-maker Kellogg Canada has agreed to pay a $60,000 fine following an alleged CASL violation. According to the CRTC, “messages were sent by Kellogg and/or its third-party service providers” between 1 Oct. and 16 Dec., 2014, “without consent of their recipients.” Further to the voluntary payment, Kellogg will put together a compliance program that “will cover elements such as reviewing and revising written policies and procedures regarding compliance, training programs for Kellogg employees, tracking of commercial electronic messages complaints and subsequent resolution, and implementing updated monitoring and auditing mechanisms to assess compliance.” In a statement to ITBusiness.ca, Kellogg said, “We are aware and disappointed in our company’s alleged violation of Canada’s anti-spam legislation as it relates to commercial electronic messages sent by our third-party suppliers on behalf of Kellogg Canada in late 2014. … At Kellogg, consumers are at the heart of all we do, and we will continue to earn their trust and demonstrate a commitment to integrity and ethics each and every day.”
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