IAB Tech Lab launches Global Privacy Platform

IAB Tech Lab finalized the Global Privacy Platform, designed to help communicate and manage user consent signals from various jurisdictions. The GPP supports signals for the Global Privacy Control and the IAB Europe Transparency and Consent Framework as well as consent strings required under comprehensive state privacy laws. More jurisdictions will be added as global regulations come online. For state law compliance, IAB Tech Lab urged companies to transition from its U.S. Privacy Specifications tool to the GPP, which will be "the only platform to accommodate upcoming and future privacy and consent management requirements in the U.S."