IAB discusses adtech's state privacy law compliance concerns

Following the passage of several U.S. comprehensive state privacy laws in the last year, the Interactive Advertising Bureau gauged advertisers on their ability and preparedness to comply with incoming statutes. In an interview with MediaPost, IAB Executive Vice President and General Counsel Michael Hahn and Assistant General Counsel Tony Ficarrotta said survey results issued to both sell-side advertisers and buy-side advertisement technology companies showed almost half of respondents "do not feel prepared to comply with the vendor due diligence obligations."