The Future of Privacy Forum and the National Automobile Dealers Association have released a "first-of-its kind consumer guide" entitled "Personal Data in Your Car," the FPF announced in a statement. "The Guide will help consumers understand the kind of personal information collected by the latest generation of vehicles, which use data to further safety, infotainment and customer experience," the report states. "The Guide will be made available to consumers by FPF, NADA, automakers, and dealers in order to explain the kinds of information that may be collected, the guidelines that govern how it is collected and used, and the options consumers may have." The guide's advent "is a critical step in communicating to consumers the importance of privacy in the connected car, as well as the benefits that car data can provide,” said FPF CEO Jules Polonetsky, CIPP/US.
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