Company updates its HIPAA-compliant marketing tool

Paubox will release a new version of its U.S. Health Insurance Portability and Accountability Act-compliant email marketing tool in October, MediaPost reports. The tool is intended to help securely share and save protected health information contained in patient contact data. Paubox Marketing’s latest version offers an “enhanced” email builder with performance data, which can be used to send “personalized” marketing emails, while remaining in compliance with HIPAA.